Quick Tips for Success

Adding a Print Shop

Print shops are added to the Marketing Generator platform to ensure fulfillment of orders.  Printers that utilize digital print equipment have the ability to support the platform.  The system allows for multiple print shop selections to be added.  Print shops are selected on the basis of location, language, and individual products. However, only one print shop may be designated to an individual product.  When a print shop is added to the system, a user login is automatically created.

1    Click the Marketing Generator tab.
2    Click the Admin sub tab.
3    In the Print Shops block, click Add Print Shop button.
4    Complete fields:
             a    Print Shop Name
             b    Contact Name
             c    Contact Phone
             d    Contact Email
             e    Print Shop Phone
             f     Print Shop Email
             g    Printshop Address
             h    Active (status)
            
5    Click Save Changes.

Adding a Print Shop Employee

Print shop employees may be given logins to the Marketing Generator by the Admin for the ablity to view and confirm orders placed with their print shop.  Print shop employees will have permissions to view Customers, Place Order, Prices, and Orders  sub tabs.

1    Click the Account Settings tab.
2    Click the Admin sub tab.
3    In the User Accounts block, click the Add User Account button.
4    Complete user account information.
5    Select the name of the print shop where the User is an employee from the dropdown
      list.
6    Click the Create User Account button.

Adding a Product Size

Product sizes must be added prior to creating product groups and building
individual products.  When adding a product size it is necessary to account for
bleeds in the printing process, therefore a general rule for this is adding 0.25
in or 6.35mm to each dimension of the product size (i.e. 3.5in x 2in Business
cards will require a product size of 3.75in x 2.25in).
                                                                              
   
1     Click the Marketing Generator tab.
2     Click the Admin sub tab.
3     In the Product Sizes block, click the Add New Size button.
4     Enter the product name (i.e. business card).
5     Enter the height and width of product, including additional 0.25 in or
       6.35 mm for each dimension.
6     Click Save (Do not click the Add New Size button).

Color Profiles

Colors can be specified in a number of ways - most commonly in terms of RGB or CMYK values. These values are literal - RGB values relate directly to the brightness of the red, green and blue phosphors on a display - CMYK values relate directly to the amounts of Cyan, Magenta, Yellow and Black inks applied to a piece of paper.

These literal values do not always equate to the same perceived color. Monitors vary and an image displayed on one may look quite different to the same image displayed on another. Similarly a CMYK value applied with one printer to one type of paper may look quite different to a CMYK value applied with a different printer to a different type of paper.

The International Color Consortium (ICC) provides specifications to allow an independent definition of color. An ICC color profile is designed to complement your raw color data. So if you have a CMYK image you also specify an color profile which tells you more about the intended destination of the image. This allows you to adjust the colors for your intended output medium.

In order to maintain flexibility and color fidelity it is important to preserve both the raw image data and the ICC profile associated with it. This can only be done if you provide images in pass-through rather than direct mode.
ABCpdf will accept RGB TIFF, CMYK TIFF, LAB TIFF, Grayscale JPEG, RGB JPEG and CMYK JPEG direct. This means whatever colors you pass into ABCpdf will go direct into the PDF without any modification. Additionally any ICC profile will be preserved and inserted appropriately so that the colors can be adjusted accurately for any output.

Uploading Color Profiles

Device profiles provide color management systems with the information necessary to convert color data between native device color spaces and device independent color spaces.  Color profiles are necessary for making colors seamless between the building and printing processes of your product.  Print shops are generally responsible for loading the color profiles specific to their hardware.        
   
1     Click the Marketing Generator tab.
2     Click the Colors and Fonts sub tab.
3     In the Color Profiles block, click the Upload New Color Profiles button.
4     Select the file(s) to upload.

Uploading Fonts

Fonts are essential for including text fields in your products.  Your group account was set up with a series of fonts. In order to add new fonts, please contact your project manager. All fonts loaded into Marketing Generator need to be TTF (True Type) fonts. Each font should have the ability to change to: Regular, Bold, Italic, Underline, Strikeout.
                                                                                               
1     Click the Marketing Generator tab.
2     Click the Colors and Fonts sub tab.
3     In the Fonts block, click the Upload Fonts button.
4     Select the file(s) to upload.